So, here’s all you need to know about GDPR, what it means for small businesses, and how we’re progressing with it here at Villa Elena.
GDPR stands for General Data Protection Regulation, and this is a law within the EU that ensures data protection and privacy. It’s basically an introduction of new rights for you as a customer that prevents your data from being shared where you don’t want it to. And on the flip side, a new set of rules for businesses that state what they can and can’t do with customer data. So, for example, this is why you have been receiving emails from companies requesting for your agreement to remain on their mailing list, as without it they are no longer entitled to have your data on their files, nor are they allowed to contact you.
Basically, unless a company is GDPR compliant, they are no longer able to have access to client data. As a small business, you must seek permission from the client first. For example, here at Villa Elena we collect client data and so it is essential for us to be compliant with GDPR, and as of last month, our website has been updated so that is in keeping with these new regulations. Before we contract their data, the customer must agree to the terms of what it is being used for, who has access to it, and how long for.
You may see that we have a contact page on our website, where new or existing customers can come become acquainted with us. As a result, this means that we have access to some of their data, such as their name, email address or phone number. However, with these new regulations, we would not be able to do anything else with that data, such as adding them to our mailing list, without them consenting to it first as this would be a breach of privacy. Customers also have the opportunity to cancel or withdraw our access to their personal data at any time they want.
As a business that promotes our own villa holidays, our website is an extremely important asset to us. It pretty much ticks all the boxes in terms of what our audience and customers are looking for, and so it needs to be up to the correct standard. When looking to book a holiday, generally the first place you look is online. Our website tends to get the most visitors from people looking at hiring a villa, or that want to find out about the area we are based in.
To give our target audience exactly what they are looking for, we have a lot of information on the website. This includes information about ourselves, the villa and its facilities, as well as the surrounding areas. We also have a calendar of availability which customers use when they would like to book the villa for their holiday. As well as this, we have an FAQ page, a gallery and testimonials, so that people can see exactly what it’s like to stay at the villa and have all of their queries put aside.
As our website has the facility for people to book a stay at the villa, it is crucial that the website is fully GDPR compliant as it means customers will be passing on their personal details to us. By meeting these regulations, it ensures that we are never in breach of any client data and that it remains looked after in accordance of the clients wishes. Their data can never be used or shared without prior consent from them.
We hope this information has been useful for you, and if you have visited the site with interest of booking the villa yourself, rest assured that your data will be completely looked after by us!